A flair for modern jewellery

CALOUNDRA Street Fair's Aphrodite Jewellery is a perfect example of how a great idea and commitment can lead to success.

Aphrodite Jewellery's Paul and Karin Russell began their small business selling charm bracelets at various markets 12 years ago.

This led to the Russells becoming the Queensland agent for this brand and national distributor for two other internationally recognised jewellery designers.

From there, they developed their own line of jewellery in 2010, wholesaling to stores throughout Australia and exhibiting at the International Sydney Jewellery Fair and Melbourne Jewellery Fair as well as becoming regulars at the Caloundra Street Fair.

Paul said the inspiration for their designs was the sophisticated elegance of many European styles, having worked for many years for jewellery companies in Switzerland.

"Our distinctive sterling silver jewellery has a symmetrical, modern look which complements today's fashion, lifestyle and also the warmer Queensland climate,” he said.

"We have found that it appeals to a wide range of customers that are seeking quality at an affordable price but also because our designs are very easy to complement with the required fashion for the day - whether that be for casual wear, business or more formal occasions.

"Our customers really appreciate that we have produced the jewellery ourselves. It also provides an additional keepsake for the memory of their holiday experience if they are visitors to our area.”

Whether showing a loved one you care or looking for a certain piece to glam up your favourite outfit, Aphrodite Jewellery began covering the predominantly 30-60 age bracket, but has recently extended its range to appeal to younger customers.

"There is always the right time to look spectacular with a unique piece of jewellery and by being at the Caloundra Street Fair, we have the accessibility of the market to the central hub of the thriving coastal community of Caloundra which is certainly a huge plus,” Paul said.

"Market life is absolutely fabulous. We feel so privileged to be a part of this wonderful collective of artisans and entrepreneurs each week.

"We not only see ourselves as designers, manufacturers and retailers but also tourism ambassadors for the Sunshine Coast. Every week we have the opportunity to meet, along with the many locals, the large number of visitors from all over the country and from around the world. It is our pleasure to greet these visitors to the region, pass on some of our local knowledge of the area and hopefully add positively to their holiday experience.”


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A flair for modern jewellery